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PATH

My Role
Product Discovery
User Research
UI / UX Design + Prototyping
Product Management
Team
1 x Designer
1 x PM
3 x Software Engineer
1 x QA Analyst
Timeline
December 2024 - February 2025
Context
USI PATH is a data-driven platform that helps organizations identify and mitigate top business risks using curated vendor solutions. I led the UX redesign of its most critical feature, the Solution Matrix, to improve usability and information hierarchy.
Problem
PATH began as a promising idea with only a few rough stakeholder mockups built in PowerPoint. The original experience was cluttered, inconsistent, and lacked any clear structure. My challenge was to turn that vague concept into a usable, scalable platform producers could rely on daily.
Impact
Since launch, PATH has grown from a rough concept into a fully operational platform with measurable business impact. The redesign led to a 33.61% producer adoption rate across USI regions, a 69.27% increase in unique users, and a 31.77% increase in total platform sessions—demonstrating strong engagement and widespread internal adoption.

PROBLEM STATEMENT

How might we design a more intuitive platform that enables users to confidently navigate, evaluate, and act on risk control strategies?

SYNTHESIS

Key Insights from Research

Stakeholder interviews provided crucial insights that helped align the redesign with both business objectives and user needs, leading to a clear summary of key goals.

Customization and Personalization

The platform needs customization based on industry and company size.

Coverage Segmentation

Five distinct lines of coverage are essential for tailored solutions.

Solution Matrix

The solution matrix is a central, high-value feature of the platform.

HEURISTIC EVALUATION

Major Usability Issues in the Initial Design

Heuristics #4 & #6

Ambiguous Labels & Filter Proximity

The unclear checkbox labels and the close proximity of vertical and subvertical filters create confusion about what is being selected and filtered.

Heuristics #5 & #7

Interdependent Dropdown Confusion

The relationship between the two dropdowns is not clearly communicated, leading to potential confusion about how one selection impacts the other.

Heuristics #8

Cluttered Layout & Overload

The crowded two-column layout and excessive checkboxes overwhelm users, making it harder to focus and navigate the interface.

Annotated Design Screenshot

INITIAL WIREFRAME

Visualizing the Ideas

I created a quick wireframe to spark discussion. In a subsequent workshop, stakeholders confirmed that the vendor preview was unnecessary and expressed a preference for a more prominent solution matrix.

Final step flow mockup

ITERATIONS

Solution Matrix Iterations

After receiving feedback from stakeholders, I further iterated on the wireframes while also implementing some visual design elements. For all the iterations, the vendor comparison preview table has been omitted.

FINAL DESIGNS

Improving Data Navigation

The initial design relied solely on dropdowns for data selection, which was confusing and lacked a clear hierarchy. To address these limitations, I implemented a dual approach: a top-level filter using dropdowns and the introduction of navigation tabs.

DEVELOPER HANDOFF

Collaborating with Developers

The developers notes provided clear explanations for implementing interactive elements, ensuring accurate execution of the design.

Final step flow mockup

SOLUTION AND IMPACT

The Results

📈

33% Adoption

Producer adoption across regions indicates strong platform traction and early success.

👥

+68% Unique Users

A sharp rise in new users signals growing engagement and awareness.

🔁

+31% Sessions

Returning users are actively engaging with the platform to explore risk insights and solutions.